Swindon is officially the most Christmassy town in the UK!

7 December 2018

Swindon is officially the most Christmassy town in the UK! We are joyful and triumphant!

So, come all ye faithful and spend your money in the town centre – shop local!

We never doubted it – the team at inSwindon town centre BID is delighted that Swindon came out top as the UK’s most Christmassy Town in the UK

The Christmas Light Switch On alone attracted over 12,000 visitors this year!

Here is the Press Release that announced the news:

Harry Potter beating Fortnite to take top spot on Brits’ Christmas lists

  • In the final run up to Christmas, gifts and gadgets retailer Hawkin’s Bazaar reveals the top gifts Brits are searching for
  • Harry Potter still at top spot, beating global sensation Fortnite into third place
  • Swindon revealed to be the UK city most excited for Christmas according to Google search data, closely followed by Hull and Derby

6th December 2018, LONDON – With less than 3 weeks to go until Christmas, gifts and gadgets high-street retailer Hawkin’s Bazaar reveals the gifts we’re searching for most online. This year, Harry Potter gifts are on top, staying ahead of Fortnite which comes in third. Drones, Retro Consoles, and Stocking Fillers completed the top 5.

Hawkin’s Bazaar analysed search queries on their website, Hawkin.com, to find the product categories Brits are searching for the most this Christmas. Fortnite may have become a global phenomenon online, but it’s still not able to take the Christmas gift crown from the Wizarding World – at least for now.

Analysing UK-wide Google Search trends, Hawkin’s Bazaar also found the UK’s most festive cities – according to the proportion of total Google searches that were specifically about Christmas and Christmas shopping.

Swindon came out on top as the UK’s most Christmassy city, closely followed by Hull, Derby, Liverpool and Cardiff. The full top 10 is included below – and London is nowhere to be seen!

David Mordecai, CEO of Hawkin’s Bazaar, comments: “While the popularity of Fortnite shows no signs of stopping, kids and parents alike are still coming back to their old favourites. Even 21 years later, Harry Potter is still topping Christmas lists. It’s certainly set to be another magical Christmas for Potter fans of all ages.”

Top 5 most searched for product categories

Rank

Product category

1

Harry Potter

2

Drones

3

Fortnite

4

Retro consoles

5

Stocking fillers

Methodology: Data collected using Google Analytics from Hawkin.com search results, from November 18th until December 4th, 2018. Similar search results were combined to account for misspellings (e.g. Harry Potter and Harry potter).

Top 10 cities where Christmas was searched (as a % of total Google searches)

Rank

City

1

Swindon

2

Hull

3

Derby

4

Liverpool

5

Cardiff

6

Plymouth

7

Portsmouth

8

Belfast

9

Newcastle

10

Sheffield

Methodology: Data collected using publicly available Google Trends data, analysing all Google Searches made between November 5th and December 4th, 2018. The cities were ranked by festivity according to the percentage of the total Google Searches made that referenced Christmas.

Press Enquiries

For more information, images, quotes and comments from Hawkin’s Bazaar please contact OneChocolate on: T: 0207 437 0227 E: hawkinsbazaar@onechocolatecomms.co.uk