St. George’s Day Festival - celebrating tradition in the town centre

13 March 2018

THIS SUNDAY! The annual town centre St. George’s Day Festival & BEST of Swindon Talent Competition

Wondering what to do this weekend?

Look no further! Come along to the FREE annual St. George’s Day Festival on Sunday 22nd April between 11.00am and 4.00pm.

St George's Day is celebrated across England every year in honour of England's patron saint. According to legend, he was a soldier in the Roman army who killed a dragon and saved a princess.

Last year’s event was a great success with thousands of visitors attending and the organiser's, inSwindon town centre BID are hoping the sunshine will encourage even more visitors this year.

The festival will be an action-packed day full of FREE traditional family fun. Plus, LIVE entertainment, St. George's Day Parade and the BEST of Swindon Talent Competition 2018.

FREE Entertainment

The little ones will get the opportunity to get their face painted for FREE with an England flag. Local musicians will perform 'LIVE' on stage throughout the day. Plus, visitors will also get to meet St. George and get ready to go on an adventure with Blaze the dragon.

Come along to the Parade Shopping centre for FREE Maypole dancing. Plus, watch the falconers fly several species of birds of prey at Havelock Square.

St. George Day Video 2017


12:30pm, join the Official St. George's Day Parade

St. George will also lead the official parade through the town centre with the Britannia Mini/Majorettes, from 12.30pm meeting at the Cenotaph (town hall). The public, community groups, scout/cubs/guides and dance groups are all invited to join the Parade.

2pm, Best of Swindon Talent Competition 2018

As part of the celebrations, inSwindon town centre BID wants to recognise the best talent Swindon has got to offer. Last Friday at the Wyvern Theatre, the Best of Swindon Judges which included, Di Powell, inSwindon town Centre BID CEO, Tanya Peters, Topshop/Topman Manager, Marcus Lilley, Wyvern Theatre and Matt Fox from The Swindon Fringe all had the hard task to whittle down the entries to 7 finalists, with the 8th finalist chosen by a public online vote.

BEST of Swindon Talent Competition 2018 finalists are:

Melody Chan

Amelie Jadhav

Tamara Lee

Ben Kay

Omolola Funsho

Nathanael Parker

Kody Bowler

Lucianna Lambert

The Talent Competition final will take place from 2pm at Wharf Green. Come along and cheer for your favourite.

Di Powell, inSwindon BID Chief Executive said:

“The annual event is set to be a great day out for the all family and it is a great opportunity to showcase the town centre businesses”.

All the town centre businesses will be open on the day with some great best of British offers to take advantage of. Offers include St. George’s Day cupcake and coffee for only £2 at McCtaff’s Tea Room to 50% off phone cases at the Phone Doctor. Look out for all the offers via inSwindon Facebook page.

This year’s best of Swindon Talent Competition 2018 entries has once again produced a high standard of entries. The judges and I had a difficult job to shortlist the finalists to put forward to the official judging stage. We would like to thank everyone who entered and hope to see you all at the Final of the BEST Swindon Talent Competition 2018”.

  • The Britannia Mini/Majorettes at last year's St. George's Parade

Event Schedule

St. George's Day Festival media partner is:


For more information about the event, please telephone (01793) 485523 or e-mail or keep up to date via our Facebook events page