Love Fashion Live 2019


Get ready for a month packed with fashion, beauty and wellbeing brought to you in partnership by inSwindon BID, The Brunel Shopping Centre and The Parade from the 1st-31st May.

Love Fashion Live will feature lots of free activities along with fashion and beauty must-haves, fitness experiences, competitions and giveaways all available from national and independent stores across the town centre.

The event first took place at The Brunel Shopping Centre in 2018 and featured retailers including Boots, LUSH, M&S and House of Fraser as well as local independents. For 2019, town centre partners are working in collaboration to showcase the amazing fashion and beauty offering across the town centre.

Jane Stewart, Centre Manager at The Brunel Shopping Centre said, ‘We are delighted this very successful event from last year will include the whole town centre this year. It demonstrates the significant number of fashion retailers Swindon has to offer the consumer, from national brands to the more quirky independent retailer.’

TInchy Stryder headlining at the BIG Christmas Lights Switch On

The month-long campaign kicks off with a free Fashion and Beauty Pop-Up, taking place at The Parade on Saturday 4th May, 11-4:30pm. Featuring beauty stations and a personal stylist on site to give advice on the latest fashions available in the town centre, there will also be an online competition to win a personal shopper experience.

inSwindon BID CEO, Di Powell said, “We are all really excited about this event. Through this collaboration with our shopping centres, we are able to build on last year’s brilliant event and showcase Love Fashion Live throughout the whole town centre. We have over 80 national and independent fashion and beauty retailers and this is something to be proud of. I would encourage everyone to take advantage of the great shopping experience, the offers and events and show their passion for shopping local in Swindon town centre.”

The Brunel’s Personalisation Station will return for a second year on Saturday 18th and Sunday 19th May on the Upper Plaza from 11-3pm daily. Here you’ll find free make-up, fragrance and skin demos to take your look from day-to-night or prepare for that special occasion - your next selfie is just waiting to happen!

The Crossing will host the exclusive Secret Style Night with The Brunel on Monday 20th May from 7pm, with some of the key trends, tips and goody bags, as well as some real-life transformations. The Brunel is looking for nominations from across the town - someone who deserve a hair, beauty and style makeover as part of the Secret Style event. Nominations can be made by emailing with ‘Love Fashion Live Make-over’ in the subject line, explaining why they are deserving in no more than 250 words.Nominations close on Wednesday 8th May and nominees must be available for the full makeover from 3pm on Monday 20th May and able to attend the event. Tickets are £5 and available at:

From relaxed family friendly zones, fashion flash mobs and live mannequins through to high fashion, beauty and wellbeing experiences, you can also join in the conversation on Instagram and Twitter with #ShopLocalSwindon and #LoveFashionLive in your videos and photos this May.

More fashion inspired events, competitions and latest news will be announced across April including exhibitions, family crafts, swap shops and body art sessions. Stay up to date with all things Love Fashion Live right here!