- About the BID
For nearly 25 years we have been selling the widest range of women’s perfumes and men’s aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Paco Rabanne, Gucci, Ariana Grande and Marc Jacobs both online and across our network of over 260 nationwide stores. We also stock the luxury perfume brands Chanel, Dior, Viktor & Rolf and Hermès.Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry and we can even boast about having the largest number of fragrance graduates in the UK.