- About the BID
Smiggle, one of the world’s hottest stationery brand, was born in 2003. The ultimate creators of colourful, fun, fashion-forward stationery.
The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group - Australasia's most exciting fashion & apparel retailer. Smiggle joined the Just Group in August 2007 and has not looked back since! Smiggle products are all about great design and innovation, bold colour, quirky graphics, great value and most of all - giving fans the tools they need to have fun!
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