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- About the BID
Fred Done and his brother Peter started the chain with a single betting shop in Salford in 1967 and have since built it into the world’s largest independent bookmaker.
Based in Birchwood, Warrington, Betfred also topped the list of this year’s North West Top 200 Businesses magazine for the fourth year running!
Odds are you’ve seen the brand before as they are the biggest sponsor in UK racing and are the exclusive sponsors of the Scottish League Cup and World Snooker Championship!