Age UK

Our Mission

To promote the well-being of older people in Wiltshire and Swindon and to help make later life a fulfilling and enjoyable experience.

Our Values

Enabling – we seek to enable older people to live independently and exercise choice and control over their lives

Influential – we draw strength from the voices of older people and work to ensure that those voices are heard

Dynamic – we are innovative and constantly look for ways to support older people

Caring – we are passionate about what we do and care about each individual

Expert – we seek to be authoritative, trusted and quality-orientated

Our Principles

Ageism is unacceptable; we are against all forms of unfair discrimination and will challenge unfair treatment on the grounds of age

All people have the right to make decisions about their lives; our aim is to help older people to exercise these rights

When people are less able to help themselves they should be offered support; we seek to support older adults to live their lives with dignity

Diversity is valued in all that we do; we recognise the diversity of all who use, work or volunteer for AUKW and the strength that their different experiences, cultures and values bring to the organisation