#GrowSwindon

NEW to Swindon Town Centre - A Fun Interactive Story Trail

Wednesday 1st September - Sunday 31st October 2021

Simon has lost his roar!

"Okay" said the wise frog, "Each take a stone, 

close your eyes tightly and each think of home.

Now make a wish quickly and drop them into the lake,

make sure you wish clearly, don't make a mistake!"

Join us in Swindon Town Centre to help Lavender the woodland fairy find her best friend Simon the dinosaur's roar. 

Follow the trail as you go in search of Simon's roar with Lavender the Fairy and other woodland friends and solve the mystery!

Ten scrolls located around the town centre tell the story,  each scroll has a QR Code which you can scan and bring the story to life.

You can also meet Lavender the Fairy, her pet dinosaur Simon and other woodland friends on their special visit to  Swindon Town Centre. 

Come along and say hello, they would all love to meet you and hope you can help find Simon's roar. 

Swindon Town Centre Story Trail Scroll 

Can you find all ten and solve the mystery of Simon's missing roar!

Download your Story Trail Map here


Grow Swindon, Community Campaign

Created to continually evolve and build throughout the year, to enhance Swindon Town Centre and strengthen our wonderful community, as visitors, employees, and residents are welcomed back.
Continue scrolling to see all the wonderful community activities that have taken place in Swindon Town Centre.

13th August 2021

Swindon Town Centre's Mini Fest Returns!


Join us in #SwindonTownCentre on Saturday 21st & Sunday 22nd August for the second of this years #Community Mini Fests.

Live music, children's creative activities, art exhibition and much more.

#SupportOurTownCentre #LoveLocal #Activities

See below for details


28th July 2021

WIN a £25 Shopping Voucher

Swindon Town Centre's Great British Beach Trail, Monday 2nd August - Sunday 8th August 2021

Ten Swindon Town Centre businesses will display a poster in their window featuring one of ten Great British Beaches.

Find the 10 Great British Beaches in Swindon Town Centre to be in with a chance of winning a *£25 shopping voucher.

*Store of choice must be listed on the Swindon Town Centre website: www.swindontowncentre.co.uk

Download your entry form here and follow the trail to find all ten Great British Beaches

To Enter: take a photograph or scan your completed entry form and email to info@inswindon.com with 'Beach Trail' in the subject field.

Alternatively, you can post your entry form to:

inSwindon BID Company, Great British Beach Trail 

Focal Point, 27-35 Fleet Street, Swindon, SN1 1RQ.

Closing date for entries: 15/08/2021.

One winner will be selected at random and notified after the closing date.

Name and contact details must be provided and will be used by inSwindon BID Company for the sole purpose of providing the prize to the winner.

29th July 2021

Summer Garden at Regent Circus

Let’s get social this summer in Swindon.

Lunch on the lawn, let the kids play, sit back and enjoy your vacay!

The popular pop-up garden is back at Regent Circus this August. Chill in the deck chairs, take on a giant games challenge and let the little ones enjoy the mini sandpit!

Monday 2nd August - Tuesday 7th September 2021

Click here for all details

30th July 2021

Art on Tour returns to Swindon Town Centre

Join Swindon Museum & Art Gallery for all kinds of creative fun in the town centre on Tuesday 3rd August 2021.

 Visit the pop-up gallery at the Fountain in Bridge Street. Take a selfie with the multi-coloured art zebra! 

Get creative with drop-in activities for the whole family! Create your very own collage master-piece to take home! 

All activities FREE! For more information, visit: www.swindonmuseumandartgallery.org.uk/artontour

12th July 2021

Swindon Dance and Britannia Majorettes join us in Swindon Town Centre

Visitors to the town centre on Saturday 3rd July and Saturday 10th July were treated to special performances by the very talented Britannia Majorettes and '2Steps' students from Swindon Dance as part of inSwindon BID's #GrowSwindon campaign.

21st June 2021

Fabulous displays in Swindon Town Centre to celebrate Father's Day

On Saturday 19th June, Pinkertons MCC joined us at Wharf Green with a fantastic 2 wheeled display along with celebrating 30 years of raising funds for the children's ward at Swindons Great Western Hospital.

On Sunday 20th June, the Royal Wessex Yeomanry Y Squadron put on a fabulous display of military vehicles.

14th June 2021

Swindon Town Centre Mini Art & Culture Festival a Great Success

The first of this year’s Mini Arts & Culture Festivals, introduced by inSwindon BID, brings a welcomed ray of sunshine and to Swindon Town Centre.

Anita Bellinger, inSwindon Executive Director says, “This weekend we introduced the first of this year’s Mini Art & Culture Festivals; it was wonderful gathering together some of Swindon’s gifted Artistic groups and individuals to celebrate all things creative in Swindon Town Centre. We were blessed with fabulous weather, and as the sun shone down festival fun was certainly enjoyed by all, adults and children alike. It was really lovely to see so many people laughing and smiling again. The idea behind the initiative was to safely showcase Swindon’s amazing artistic and creative talents, outside in an open urban space, accessible for all. Fantastic pieces of artwork from Swindon Museum & Art Gallery were exhibited, via their inspirational Art on Tour enterprise, alongside real time art sessions delivered by the inspiring grassroots art organisation Artsite. A Makers Market, Totally Crazy portrait selfies and children’s craft actives from super talented Sue Bardwell, were amongst other great successes. I was also delighted that this weekend saw our inSwindon Mother Nature and Flower of Hope mural in Wharf Green joined by three other murals in the Town Centre - Artiste’s dynamic young Artists HOPE mural, Regent Circus’ Wildlife mural by Martin Travers and Lionel Stanhope, and the start of the incredibly talented Peter Cowdy and Karen Koh’s new image in Princes Street. We have so much exciting creative talent in the Town Centre it has been an honour to share some of it, and with all the positive feedback from the community that we have had, we will be able to build and shape our next mini festival.”

“The mini-festival provided a unique opportunity for Art on Tour to share Swindon’s art collection with so many people in one place! It was brilliant to be part of such a vibrant, buzzing atmosphere, and contribute to the culture and creativity offer in the Town Centre. We had a fun time chatting to people about the artworks on show, from those who know the collection well to those who haven’t managed to make it up to Swindon Museum and Art Gallery before!” Katie Ackrill, Swindon Museum & Art Gallery.

Sally Taylor from Artsite also commented, “ Artsite had a fantastic time taking part in the InSwindon Art Festival over the weekend. The weather was glorious, and it was lovely seeing so many people face to face at our events. A great way to move out of lockdown and into summer.”


8th June 2021

Community Art & Culture Mini Festival

Swindon Town Centre celebrates local talent with a variety of exhibits, workshops & makers markets, from Artsite and the Swindon Museum & Art Gallery.

We will also be joined by New College Young Artists, Sue's Creative Workshop and our Totally Crazy Artists will be out and about in Swindon Town Centre, creating masterpieces with their selfie board.

Friday 11th June - Sunday 13th June at the Swindon Town Centre Fountain and Theatre Square.

#CelebratingLocalTalent #ArtandCreativity #SwindonCommunity

31st May 2021

'WIN a £25 Voucher'

As part of inSwindon BID's #GrowSwindon Campaign, on Monday 31st May we launch our Visitor Flower Trail.

15 Businesses around Swindon Town Centre will display a colourful 'Flower Trail' poster in their windows for you to find.

You can pick up an entry form from our Town Ambassadors on Monday 31st May, the inSwindon BID Gazebo will be by The Fountain from 11am until 2pm

You can also download the entry form here

Find the 15 beautiful flowers, complete the entry form and return it to us at info@inswindon.com

Alternatively, you can post your entry form to:

inSwindon Flower Trail

27 - 35 Focal Point

Fleet Street

Swindon 

SN1 1RQ

The Flower Trail ends on Sunday 6th June 2021, closing date for entries Monday 14th June 2021

2nd June 2021

Swindon Stories joined us in Swindon Town Centre

The Peppa Pig book giveaway took place on 1st June, at The Parade.

Early Years Activity packs and information Swindon's library services were also available.

#Community #GrowSwindon 

31st May 2021

inSwindon BID Ambassadors launch the Swindon Town Centre Flower Trail


30th May 2021

Fabulous murals bring colour and vibrancy to Swindon Town Centre

28th May 2021

The Rainbow Bench Project launches in Swindon Town Centre

Swindon & Wiltshire Pride have launched a vibrant new campaign, with the help of inSwindon BID Company, aimed at combatting loneliness and encouraging the people of Wiltshire to open up.

Read the full press release here

17th May 2021

Returning to #SwindonTownCentre 

The Pantasy Steel Band will be joining us in the town centre on Saturday 22nd May, from 10.00 until 14.30. Soak up the smooth caribbean sound of the steel drums as they gently echo around the town. #Music #Community #LoveLocal #GrowSwindon


8th May 2021

Never mind the weather! Nothing stops the Wombles and Super Fan, Luke from keeping #SwindonTownCentre tidy!


7th May 2021

New Recycling Bins Installed in Swindon Town Centre

Swindon Town Centre is going green as part of inSwindon BID's 2021 campaign, #GrowSwindon.

Recycling bins have been installed in four key locations throughout the town centre.

To celebrate our cleaner, greener Swindon Town Centre, on Saturday 8th May 2021 we will be giving away grow your own sunflower kits, reusable shopping bags and facemasks and very special visitors will be joining us.

The Wombles will be Wombling around the town between 11am & 3pm helping us clean up and make sure Swindon Town Centre is a great place for everyone. #GoGreenSwindon #LoveLocal


29th April 2021

Bank Holiday fun for the younger visitors

Carousel rides and a special visit from Mr Tumble* on Bank Holiday Monday.

*Mr Tumble tribute supplied by Skywalkers

14th April 2021

#GrowSwindon - Local Artist, Peter Cowdy shares his inspiration behind the new Wharf Green Mural.

"When initially approached about most jobs, I wonder where, when or how inspiration for a design will come and go through a mix of feelings as an idea develops from discussion to image.

InSwindon suggested a brief of, growth at our initial meeting and I found that the location itself started to fill in some of the ideas for me.

The silver birch planted alongside the multistory car park seemed to cry out for perspective to be added behind them creating the illusion of depth and suggesting an abundant woodland. The beautiful grey/brown/green of the weathered car park cladding seemed like the perfect choice of colours to use for part of the murals design, that would help the finished painting blend in with it's surround.

When starting sketches I knew we needed central focus areas and an effective background to support and compliment each other.

The idea to paint a mother nature inspired character is definitly a reflection of how I feel about the planet as a living entity which we are part of and whom supports us all and equally needs our support like any healthy, loving relationship. Also conveniently the aforementioned cladding colours would look great as a giant tree skinned woman.....

Painting the flower of life, is again a reflection of my personal feeling and preference and I felt would be a perfect way to illustrate the magic of creation and growth. The pattern of circles to me, suggests cell division as well as forming the base of how shapes and patterns create the most complex of forms as well as new dimensions.

The final key element of the design came about through pressure to get initial sketches over for when I had promised! Other than the idea of woodland I did not really know how we would present the large area of background. Looking at old reference photos I noticed some beautiful effects from soft focus and blurred photography and felt like they would be an effective way to create the depth required from the background without requiring a lot of high detail painting.

My reference photo search brought more choice to the table as the seasonal colours where all so exciting. Why make a choice when all four seasons can be used, this also fit perfectly with the theme of growth and was the final element in the design to fall into place.

Over the last year or so, most of our routines and daily choices have been bought under the spotlight of change and I have taken opportunity to discover and appreciate parts of the town I had not connected with before. This change in pace and deepening of my love of the area has been an opportunity to think of the local area (ultimately the world) and how it bonds us all through our own connections with it."

Local Artists, Peter Cowdy & Dayna Baxter 


12th April 2021

As inSwindon BID celebrates the safe return of our businesses, employees, residents, and visitors to the high street we launch our community focused campaign #GrowSwindon.

We have started to sow the seeds of hope and vibrancy in Swindon Town Centre, and we will continue to help it grow creatively throughout the year.

You will have heard the shimmering smoothness of the steel drums echo around the town, uplifted your spirits taking in our latest stunning mural, by super talented local Artists Peter Cowdy and Dayna Baxter, and witnessed the start of our greening up project, twelve spectacular new planters.

Artist Peter Cowdy commented on his inspiring Mother Earth with Flower of Life mural, “I have loved painting this wall and particularly enjoyed the theme of growth which fits perfectly at Wharf Green, surrounded by trees! We have been overwhelmed by the support we received from passers-by, as well as the local pigeon population who sang to us all week. A special thanks to inSwindon BID, who's vision and drive to make these projects happen is helping slowly transform our town and inspire creativity from all who live here.”

It’s only just begun…a calendar of fabulous festivities awaits as we introduce our #GrowSwindon campaign. Including projects, activities, and events, that will create an exciting and vibrant town centre. These will include more stunning murals of giant proportion, fragrant hanging baskets of beautiful blooms, magical art trails and exhibitions, and a multitude of twinkling festive lights.

As we gently and carefully ease our way into a brighter year, we are encouraging our gifted local groups to join us and celebrate the spirit and hope of our Swindon community. More than ever, our town centre and local community needs support, and inSwindon BID is bringing everyone together to help produce the perfect opportunity to #LoveLocal.

From Arts, Culture and Heritage to Technology and Innovation, Swindon Town Centre is the perfect platform to showcase Swindon’s amazing talents. Watch this space…

Anita Bellinger

inSwindon BID Company Director

12th April 2021


Celebrating the safe return to Swindon Town Centre.


Our Town Ambassadors are on site to offer support, provide face masks, hand gels and reusable shopping bags.
#SupportingOurTownCentre #BackInBusiness #LoveLocal #GrowSwindon

12th April 2021

Back in business! Non-Essential Retail Reopens in Swindon Town Centre

As we welcome back our non-essential businesses and visitors to #SwindonTownCentre on Monday 12th April, we will be joined by the fabulous The Pantasy Steel Band who will be entertaining us with the caribbean sound of the Steel Drums from 10am. Steven Hill Fun Fairs will be at Wharf Green for one week with popular carousel rides for the younger visitors to enjoy.

6th April 2021

Keep the little ones busy this Easter holiday with our FREE Activity Sheet.


Filled with Spring puzzles and pictures to colour. A great way to get creative.

Share your little one's completed activity sheets with us on social media, we would love to see them.

Download your FREE activity sheet here

5th April 2021

Today sees the launch of our brand-new campaign for 2021, #GrowSwindon.

Created to continually evolve and build throughout the year, to enhance Swindon Town Centre and strengthen our wonderful community, as visitors, employees, and residents are welcomed back.

#GrowSwindon will include projects, activities, and events, that will create an exciting and vibrant BID area. These will include stunning murals of giant proportion, fragrant hanging baskets of beautiful blooms, magical art trails and exhibitions, and a multitude of twinkling festive lights.

As we gently and carefully ease our way into a brighter year, we are encouraging our gifted local groups to join us and celebrate the spirit and hope of our Swindon community. More than ever, our town centre and local community needs support, and inSwindon BID is bringing everyone together to help create the perfect opportunity to #LoveLocal.

From Arts, Culture and Heritage to Technology and Innovation, Swindon Town Centre is the perfect platform to showcase Swindon’s amazing talents. So, if you are part of a dynamic community group or organisation and would like to join the merriments please get in touch on 01793 485523, we would love to hear from you.

Please read on to discover more and check our social media channels @inswindon, where we will keep you up to date with all the latest activities.