The Magic of Christmas

17 November 2021


inSwindon BID launches 'The Magic of Christmas', a two day spectacular in Swindon Town Centre to celebrate the start of the festive season.

Taking place across Wharf Green and Canal Walk on the 20th and 21st of November, The Magic of Christmas promises an exciting weekend of free, festive treats, including Santa in his sleigh with some special friends, a 30 metre snow machine creating a winter wonderland, a giant snow globe you can fit all the family inside, a life sized Nutcracker King Trail, selfies in Santa’s sleigh and Creation Station art activities from Totally Crazy. All of this, plus festive food stalls, music, entertainment, Christmas lights and much, much more!

Anita Bellinger, the Executive Director of InSwindon BID, says: "After the last 20 months and not being able to celebrate the start of Christmas in person last year, we can't wait to bring people together for a whole weekend of festivities! That’s why we decided to have the event over two whole days instead of an evening as it has been previously. We want to make it a big, fun weekend with something for everyone. And bring people together in a way that feels Covid-safe and accessible for all. Even Santa's selfie sleigh will be wheelchair accessible, one of only a handful in the UK, so that everyone can be included. We've got loads of activities to make magical memories with friends and family. And of course the town centre will be lit up with all the beautiful Christmas lights. And the town centre shops and hospitality venues will be open and ready to welcome you. It's going to be a fantastic celebration to bring the community together and start the Christmas season!”

As well as the Magic of Christmas weekend, InSwindon BID have many other festive activities in the town centre throughout December, such as the Nutcracker Trail. Featuring ten six foot high Nutcracker King figures that will be hidden around the town centre, visitors will follow the trail to find them all- and have a chance to win top prizes, including an Apple iPad. A twelve foot Nutcracker King will be part of the on-street Christmas decorations to draw attention to the trail and provide a fun focal point.

Anita Bellinger stated: "Trails are really popular and we’re expecting this one to be a hit with lots of different people - from families, to date-night couples, to selfie-seekers, to work colleagues wanting a fun alternative to the office Christmas party. And people can feel confident about socialising in a Covid-safe way.”

The Nutcracker Trail is free and will be running from Saturday 20th November to Sunday 2nd January. The Nutcracker competition booklet, which includes the trail map, will be available from the town centre from the 20th of November. Other events will include the Salvation Army Carol Singers on Saturday 4th, 11th and 18th December at the Canal Walk fountain, as well as festive stalls from Saturday 13th November to 31st December (except Christmas Day) and a festive funfair from Thursday 16th December to Sunday 2nd January (closed Christmas Day & New Year's Day).

inSwindon BID will also be supporting the Theatre Square Christmas Market on Friday 3rd December, where the festive market brings together local artists, makers, musicians and food producers, with stalls across Artsite, Central Library and Theatre Square. Central Library is also hosting art activities for children.

Click here for event updates and information.