Summer Festival Marketing Report

17 September 2019

To create and build a brand for a town centre festival event for the month of August which will be an annual event. The festival will promote all activities that take place in the town centre for the month of August under one umbrella of the festival ie. MECA, Library, Wyvern. Create a unique brand for all BID members to use to promote their activity.

Brand identity to be used across social, website, marketing plan etc. Brunel, Regent Circus and The Parade will provide their own activity which we will promote under the festival umbrella. The festival should engage with community groups (particularly those who do not use it already) to come in and use the town centre with no charge.

Download the full marketing report that includes TV, radio and print coverage, promoting the town centre as a hive of activity.