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3 September 2020
inSwindon BID and Swindon Borough Council Unite to Promote Public Health Messaging and #ShineOnSwindon Campaign
inSwindon BID and Swindon Borough Council have today launched a series of lamppost banners designed to support the #ShineOnSwindon supporting local businesses created by the BID back in June and Swindon Borough Council’s new town-wide communications campaign, ‘Swindon: It’s up to all of us’, which launched on 12th August to reinforce a number of important public health messages to Swindon residents.
A total of twenty-eight colourful banners are now on display to promote the key messages across each campaign and the series features across Regent Street in the town centre, Great Western Way, Queens Drive, Drakes Way, the Magic Roundabout and Wootton Basset Road.
Anita Bellinger, Business Manager at inSwindon BID said, “Our visual #ShineOnSwindon campaign has been so well received by the businesses and public alike since June. The banner series is one of many visual projects we have been working on for the town centre and we are grateful for the opportunity to spread the message far and wide, with the support of Swindon Borough Council. Right now, the message of #SupportLocal is more important than ever.”
The lamppost banners will also promote Swindon Borough Council’s new ‘Swindon: It’s up to all of us’ communications campaign, which urges all individuals in the town to play their part in minimising the spread of covid-19 and keep themselves and the community safe. In the first week alone 1,000 residents shared an update social media post from the council on the current situation, which reached over 85,000 people - showing the Swindon community is keen to help spread the word.
Councillor Dale Heenan, Swindon Borough Council’s Cabinet Member for the Town Centre, said: “Our ‘Swindon: It’s up to all of us’ covid awareness campaign is helping to keep Swindon out of a new lockdown. These banners will remind people that shopping locally is important more than ever now, and provides useful key messages to help stop the spread of coronavirus. It is only by working with the community, and key partners, such as inSwindon, that we will keep people safe and businesses open.”