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13 August 2020
Polly Barnfield, chief executive of Maybe speaks to Talking Retail about the importance of using social media to engage with a local audience.
Research from social media management platform Maybe has found that independent businesses have all but stepped away from social media since lockdown ended. Consumers average more than three hours on social media per day, but the 43% of independents that were active on social media on a daily basis pre-Covid-19 has dropped to just 5% in some towns.