- About the BID
23 June 2020
#ShineOnSwindon Campaign Launched to Welcome Back Town Centre Businesses
inSwindon BID have today launched #ShineOnSwindon, which is a new campaign in support of all businesses across the town centre that have remained open throughout the Covid-19 pandemic and have since reopened from 15th June onwards.
The campaign features a window decal star filled with colour, which will be given to businesses across the town centre to display as a symbol of support. Images of the stars and businesses will be cascaded across social media to raise awareness of all those who have reopened for business and continue to do so in the coming weeks and months.
Mark Rogers, BID Manager for inSwindon BID said, “#ShineOnSwindon will enable us to continue interacting with visitors to ensure Swindon town centre remains a destination of choice for business, shopping and leisure.
We know that for many of our retailers, face-to-face customer experience is a key selling point, and certainly for our high volume of independent retailers. Projects that provide more immersive and visual experiences, whilst live events cannot take place, are the obvious choice. It’s vital that we continue to support our businesses during this challenging time and continue to adapt with them and for them.”
#ShineOnSwindon will support one of the four key BID objectives ‘Better Promoted’ - which aims to promote a vibrant town centre with different campaigns throughout the year, to increase visitor numbers to the town.
Visitors can expect to see a variety of visual, digital and virtual experiences launching from August through to December, with the aim of bringing a fresh approach to promoting the town centre and the many businesses within it.