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Route 66 Rolls in to Swindon Town Centre

Monday 15 Aug 2016

Route 66 Rolls in to Swindon Town Centre

ROUTE 66 rocked up to the Swindon town centre at the weekend, as the latest cars were showcased to mark the arrival of the new registration plate.

By the Swindon Advertiser 

The two-day motor show organised by the Advertiser and inSwindon saw models from minis to SUVs dotted around the town centre in prime spots to attract the attention of shoppers.

A dozen local dealers took part, including Dick Lovett, TH White and Johnsons.

Gareth Bridges from the Allen Ford team said the new Ford models were attracting a lot of interest from passers-by. The Ford Edge SUV had only just been brought over from America. “A lot of people are coming past saying: ‘I haven’t seen that before’ and asking questions about it.”

“We are generating interest from it and expecting people to come in over the next few weeks.”

Lee Bean and Alex Whitbread were on duty for Fish Brothers Renault on Sunday with a Kadjar and a Megane that is due to be launched later this month.

“For us as a dealership it has been about footfall,” said sales executive Lee. And there had been plenty where they were stationed near the Brunel centre.

Several people had made appointments for later in the week and a Kadjar was sold on Saturday.

There had also been lots of interest in the vehicles for Motability.

Asked whether the Brexit vote had made any difference to the level of interest in new cars, Alex said there had been a dip before the referendum but as soon as the vote was made and people knew where they stood confidence returned.

Vauxhall sales executive Michael Parsons said: “We’ve had lots of people looking and asking questions. It has been good.”

“It can’t be bad, having the visibility even if people are just passing and looking at the cars,” he said. “We’ve had a few people who have said they are going to pop in and see us.”

Shopper Sally Roberts, who had been admiring a BMW in The Parade, said: “I think this is actually a good idea. My husband and I are looking to change our car in a few months’ time and I’ve been meaning to go in and look at a few cars.


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