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A Healthier High Street

Monday 05 Sep 2016

A Healthier High Street

PUTTING Swindon firmly on the map is just one of the aspirations of the Business Improvement District (BID).

We are pleased that we took another step in the right direction earlier this month when Swindon Town Centre was accepted onto the Business in the Community’s Healthy High Streets Programme.


I believe this is a great opportu- nity for Swindon, which is one of 33 towns selected to take part in the pro- gramme this year. The key aims of the programme are to increase footfall, reduce the number of vacant proper- ties and stimulate the creation of jobs over the next three years within the high streets – all good news for Swin-don!

Launched in 2014, the Healthy High Streets programme provides inten- sive support for high streets. Over a three-year period the programme will support 100 locations to revitalise high streets and engage large busi- nesses in their local communities.

The programme is backed by corporate partners Boots UK, EE, Exterion Media, Greggs, Marks & Spencer, Santander and Wilko.  These businesses are collaborating with local town teams to develop and implement activities such as:

Enabling access to landlords to address issues around empty and unsightly properties

  • Prioritising accessibility and safety
  • Creating and enabling high profile events to drive footfall
  • Creation of relevant pop up shops and markets to support start ups
  • Helping to improve customer service
  • Providing expert help and resource to market and celebrate the high street.

Figures released in November 2015 show that the Healthy High Streets programme is succeeding in its objectives of increasing footfall, reducing the number of vacant units, and creating jobs. Overall, Healthy High Streets towns haver reported:

an improvement in footfall by 0.4% compared to the start of the programme. By comparison, footfall nationally in High Streets declined by 0.4% over the same period. Healthy High Streets have therefore outperformed UK High Streets nationally by 0.8%,

a 5% drop in empty units since the start of the programme, comparing favourably to the national average drop from 12% down to 11.7%,the creation of over 1,700 jobs since the programme's launch.

For more information please click below...

http://www.bitc.org.uk/programmes/healthy-high-streets

 

 

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